I am a creative director specialising in brand, positioning and purpose.
Now: Global Artistic Director, Belmond
Previous: Soho House, Wednesday, Stink
blue@recuperate.eu
In October 2022 I started as Global Artistic Director at Belmond
In 2020 I joined Soho House to align, bolden and enhance their creative direction for the year leading up to floatation.
Running a team, based in three different continents, I am overseeing the overhaul of content, branding, film, motion and product.
As Group Brand Director I oversaw the creative work for Soho House, Soho Home, Soho Skin, Cowshed and The Ned.
I have a reputation formed from building brands, in real-time, at scale, developing simple frameworks borne out of complex, smart thinking.
I have a diverse range of experiences. Over the last 15 years I have worked with and created billion pound brands, pitching, evolving and delivering award winning work.
Reconnecting Bally with their Swiss heritage I provided an updated design direction across the whole brand.
I pride myself on an ability to create exactly what is needed for brands to cut-through, only creating what will have the biggest impact on their success.
Creative consultancy for Louis Vuitton via Wednesday NY.
I art directed global campaigns, positioned brands, evolved ideas from strategy, won pitches, wrote guidelines, and led teams on numerous creative projects at the luxury, fashion agency Wednesday.
Creative Direction across every touch point for Woolrich.
Brand refresh for Belmond, helping to elevate the overall visual direction.
Creative Direction, branding, pattern for Au Départ.
Creative Direction across the whole Bang & Olufsen brand.
I isolate what really matters: ideas built from a genuine understanding of the complexities of the business, its place in culture, harnessing both to create something genuine, crafted, special.
A selection branding, design, typefaces, patterns, insight, consultancy for magazines, shops, galleries, hotels, fashion.
Brand Identity for Pasture, magazine launching soon.
I have being designing fashion publications, fanzines, magazines consistently for the last decade, 10’s of issues, 100’s of spreads.
Brand Identity, illustration for sleepy cereal, Drift.
Brand Identity, pattern designs, typeface for A New Tribe.
I continue to learn and understand the internet. I am passionate about it’s relationship with branding, and continue to create digital products with feeling, distinctive, that move and work better.
Tech ideation, design and UX for Treks/Inside by Google.
Leading the StinkStudios design and development team in creating the Warp Records website in partnership with HelloMe.
Real time reactive perimeter boards that activate when goals are scored. Creative direction, activated globally.
Thanks for taking the time to look through some of my work.
Most of this was created with, or for, a lot of talented people... thanks to you guys too.
blue@recuperate.eu